CADBURY Dairy Milk – A brand of milk or worms?

The most wonderful time of the year is here. With the festive season underway in these months, why not ‘Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye’ for this edition of Marketing Directions. A brand that is premium in quality and palatable in taste, which stands for its quality production and unique mix of chocolate. …

Vijay Mallya – King Of Good Times?

Once a tycoon now an infamous runaway criminal. Mallya is always known to be a workaholic with a great taste in his food, drinks, cigars, cars and, of course, scotch. With a life envied by billions of people of the country, he was undoubtedly one of the most influential and successful tycoons of Indian Business …