NARENDRA MODI – The Ultimate Game-changer

It’s not very common that you hear a part of a slogan and you immediately connect the dots and recite the rest of it. From a 10 year old, to a 70 year old, everyone in our country is well versed with “Ab ki baar...…” We don’t even need to complete it, you know the …

MOVIE MARKETING – A sure shot success?

HO HO HO! This holiday season, as we all get ready to be tucked in warm quilts, with a hot cuppa in our hands while we watch our favourite Bollywood movie which we have already watched a million times, let’s talk about what goes behind the promotion of our beloved movies. Holidays have become synonymous …

LGBT and its footprints in India

The journey for LGBT has been one with which we all are acquainted, isn’t it?  LGBT stands for Lesbian, Gay, Bisexual and Transgender, along with heterosexual describes the sexual orientation or gender identity of people. Over the past decade, LGBT people have gained more and more tolerance in India. The tremendous amount of support that …

ASIAN PAINTS

Asian Paints started as a small company in 1942 and since then, has paved its way to become India’s largest paints and home decor brand. True to its name, Asian Paints is the third largest paint company of Asia. This has b justeen possible due to its customer-centric approach along with unconventional marketing campaigns that …

Howard Schultz – A paradigm of excellence

"It does not matter how slowly you go as long as you do not stop,” said Confucius. One man justified this philosophy. A man with a vision and a mission to pursue what he dreamt to attain. A man with the tenacity to take forward a small idea and turn it into a legacy. Here …