Marksights: Audi

Parent Company: Volkswagen Product: Luxury Car   Brand Positioning of Audi Audi AG is a German automobile manufacturer that engineers, designs, produces, markets and distributes premium vehicles. Its segments are cozy and luxury cars on Behavioural and Psychographic factors. It majorly targets Professionals and Executives from rich families who appreciate advanced technology and innovation. Perceived …

Marksights: Thums Up

Marketing Mix Of Thums Up  Product: Thums Up stands for strength, enthusiasm, and energy. It launched a 300ml bottle named MahaCola during the early years and became very popular. The product itself refrained from trying to clone Coca-Cola, instead it had its very own distinct taste. For rum-based drinks, it became a trademark. It is …