The event kindled with percipience on branding, marketing and market penetration. The event instilled a competitive spirit into the participants coaxing to push themselves an extra mile. The event tested them on their market cognizance and awareness. The first round made the participants use their knowledge of logos and taglines and match them accordingly. The subsequent round was the audio round that created an energetic and ludic milieu. The final round was the price guesstimate round that coaxed the students into racking their brains and getting the latter in gear. The impact of customer oriented, innovative marketing was apparent from the response of the students.
The event received a humongous number of entrees who bought with themselves a zephyr of enthusiasm and vigor to the event. The involvement of the students despite their hectic schedules was commendable.
The relentless exuberance of the contestants was conspicuous throughout the event. The winners walked away with cash prizes worth rupees ten thousand , certificates and goodies as a reward for their witty and excellent performance in MARKRYPT.
Marketing Club 